In addition to striving for success on the pitch, Juventus have always tried to place particular emphasis on the role a football club should have in society. Over the years, the club has promoted numerous charitable initiatives across the country through specially designed projects, investing in the sporting and academic training of young athletes, establishing a Code of Ethics and raising awareness amongst future fans and players on hot topics such as racism and discrimination.
Initially, this commitment grew spontaneously within the club, as a way of responding to requirements and emergencies as they arose. It was only in mid-2013 that the club chose to formulate this work into a concrete framework, launching a structured reporting process and strategic project to better manage past, present and future initiatives.
It is from this nucleus that the first Juventus sustainability budget was born, a document drawn up according to the fourth-generation guidelines of the Global Reporting Initiative (GRI). The GRI has established and developed a universal benchmark for sustainability budgets across a variety of different industries. Though often complicated to apply to the world of football, the GRI’s guidelines are internationally recognised and thus Juventus were keen to adopt them.
The Juventus sustainability budget, which was formally approved by the GRI in October 2014, was then presented at the annual shareholders’assembly.
The document represents a formal declaration of Juventus’commitment to using clear, transparent methods to confront the most sensitive issuesaffecting the club and its stakeholders, with whom the club has elected to construct, develop and maintain a two-way dialogue.
Very few clubs in the international football community have undertaken similar projects, as they require great commitment across all levels of the club and the courage to be a trailblazer in an industry which is currently considered to be unsustainable in a variety of ways.
Juventus have chosen to embark on this journey –to tackle this challenge –not by using the generic rhetoric of “charity”or “sustainability”, but byfocusing on concrete, tangible issues which have a strong economic, social and environmental impact. Issues such as health, safety, racism, corruption, fair play on the pitch and FFP, corporate governance, the role of fans and the environmental impact of the club’s stadium.