Juventus has funded a research project that explores the correlation between discrimination at an international level and sports, whose findings were presented on November 27, 2015 in Paris at the Headquarter of UNESCO.
“Colour? What Colour?”
The project, developed in collaboration with the UNESCO Centre in Turin provides an opportunity for children and teenagers at risk of exclusion from society to participate, free of charge, in the Juventus Soccer School programmes.
Juventus provided support to UNESCO projects in Mali and the Central African Republic whose aim is the reintegration of child soldiers age 12 to 17. The project aims to provide young people with the tools necessary to build a promising future in their native community, trying to reduce the impact of adversity in their lives as much as possible.
Un Calcio al Razzismo is the project, developed in cooperation with the UNESCO Centre in Torino, aims at supporting initiatives targeted at fostering integration and eliminating discrimination.
For several years now, Juventus has been organising special training activities for children and teenagers, from “Gioca con Me” to the several projects of the J|Academy that seek to combine sports with education as a way to help each single child grow as a person.
All projects have clear underlying values such as respect for teamwork, spirit of sacrifice and education. An educated child who is encouraged to behave responsibly in the future will become an adult who is ready to enter the work world and interact well in society.
Juventus condemns any kind of discrimination and with the help of UNESCO, over the past few years it has succeeded in giving shape to this unflinching commitment. The partnership between the Club and the International Organisation, which since it was founded in 1945 as part of the United Nations, has been a leader in promoting the values of culture and sports as a vehicle to achieve peace, officially starts on May 29, 2014, when Andrea Agnelli and Irina Bokova, UNESCO Director-General, sign an ambitious partnership agreement.
We believe that football brings benefits that go well beyond the pitch and the match played in stadiums. It is the most multicultural sport in the world, is merit based and centred on fair play and discipline. It can prove a formidable vehicle for social inclusion, gender equality and to spread a culture of accountability among young people. But this does not happen automatically. Strong will and partnerships are essential, and this is the spirit behind the collaboration between UNESCO and Juventus, one of the most titled clubs in the world.