Juventus
    08.05.2013 11:50 - in: Events S

    Juve revealed as route to happiness

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    A survey conducted by the University of Milan called ‘Voices from the Blogs’ reveals that the Bianconeri’s Scudetto triumph had a positive impact across Italy

    ‘Voices from the Blogs’, a project conducted by the ‘Università degli Studi di Milano’, has revealed that as a nation, Italy’s happiness increased by seven percentage points following the Bianconeri’s 31st Scudetto victory.

    The survey therefore suggests that supporting Juventus is a simple way to achieve happiness. It’s a method guaranteed to bring success, as backed up by solid scientific principles.

    The ‘Voices from the Blogs’ is a technology used for Sentiment Analysis that has been in place since December 2012. The system functions by analysing Italian internet activity such as tweets and assigning a ‘positive’ or ‘negative’ tag to each post.

    The formula is simple:

    iHappy = (Number of positive posts ÷ Total posts) x 100%

    In the aftermath of the Bianconeri’s 1-0 home victory over Palermo, the iHappy index recorded a seven percentage point increase. There were notable increases all over the country, but particularly in Reggio Emilia (55%), Pescara (31.4%) and l’Aquila (29%).

    The only areas which registered a negative trend were those of Juventus’ main rivals, such as Naples (7%), Milan (4.7%) and Florence (1.4%).

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