Juventus Stadium hosted the inaugural edition of the Hublot Cup earlier today as Hublot, the official Bianconeri timekeeper for the 2012/13 season, organised a friendly match in Turin.
Prior to kick-off, Juventus were officially presented with a limited series edition Hublot watch to mark the successful partnership.
A selection of lucky guests of the Swiss company were treated to a memorable afternoon in which they bore witness to an entertaining hour of football between the Hublot Retailers and the Hublot Journalists.
The stadium was decorated with a number of Hublot logos to mark the occasion and both sides were decked out in Juventus kits. The journalists were the side that came out on top in the match after a tense penalty shootout.
In the aftermath of the final whistle, all in attendance were treated to a trip to the luxurious setting of the Agnelli balcony, where they gathered to reminisce about the game.