Juventus fans have the once in a lifetime opportunity to tie their name to the club forever following the launch of ‘Made by Your Passion’ on the Bianconeri’s official Facebook page.
After the Champions of Italy were accompanied throughout the current campaign by Giampiero Boniperti’s legendary quote “Winning isn’t important at Juventus, it’s the only thing that counts”, the club has now offered its loyal supporters the chance to come up with an equally poignant motto of their own.
By activating the ‘Made by Your Passion’ application on the club’s Facebook page, every Bianconeri fan has until Wednesday 22 May to submit five phrases, in Italian or English, each up to a maximum of one hundred characters.
The submissions will then be whittled down to five and subsequently put to the public vote between Saturday 25 and Tuesday 28 May.
The winning message will be displayed inside the collar of the club’s official matchday shirts to be worn throughout the entire 2014/15 campaign.