A new agency, LEFIMA, and a new president, Mariella Scirea, will now oversee the relations between Juventus Football Club and its official supporters club, Club DOC, during the 2013/14 season.
Scirea, widow of Juventus legend Gaetano Scirea, is already a much-loved face amongst the Bianconeri faithful. The agency in charge will be LEFIMA, and will include the involvement of two other professionals already well known in the world of Club DOC: Raffaello Roberto and Fiammetta Bruno.
It is a new Direction Centre, but it still has the same objectives of bringing Club DOC and the Bianconeri together as much as possible and uniting Juventus supporters throughout Italy.
And thanks to this important initiative, the club will be even closer to its fans.