This afternoon’s presentation of the UNESCO Cup was also an opportunity to unveil a new initiative for the 2014/15 season, which will see Juventus and UNESCO financing an investigation into the relationship between the phenomena of discrimination and opposition to inclusion in sport around the world.
It is hoped that the research, which will later be detailed in a document, can prove a useful evaluation tool for all stakeholders in sport who have spent years fighting racism and discrimination in general.
Outlining the initiative, Andrea Agnelli said: "From today we begin a partnership with UNESCO which over the next 18 months will coordinate researchers with the main aim of producing a report on the phenomena of discrimination and opposition to inclusion in sport around the world.
“It is our hope, desire and ambition to contribute to reducing the cultural gap that in many European countries divides professional sport and its audience from a real footballing evolution.
"Although it's true that we often deal with problems closer to home, we in Italy, Real Madrid in Spain and other clubs in their respective countries, it's also the case that you encounter these issues from north to south and east to west, so we need to all be united in order to tackle them together."
“Thanks to our collaboration with UNESCO, I believe Juventus are actively showing what it means to participate in the fight against racism and promotion of social integration. It’s a long and complex journey, and that’s why everyone’s commitment is required.”
It is the first time a football club has participated in such an in-depth study and entrusted it with an international organisation such as UNESCO which, since is foundation in 1945, has played a leading role in promoting the value of culture, including sport, as a tool for peace.
“These are global issues, but up until now we have yet to see a detailed research project on these phenomena, enabling us to understand the roots behind them. We hope that the study carried out thanks to Juventus will be published at the very latest in 2015 and that it can provide the foundation for additional activities.”
The UNESCO Cup will kick off - both on the pitch and symbolically - this new partnership between Juventus and Unesco.