Juventus has today welcomed representatives from its global fanbase of official supporters’ clubs for the annual meeting designed to strengthen the bond between the two parties.
As many as 520 bearers of the Bianconeri flag from over 270 Club Docs based in Indonesia, Switzerland, Germany, Belgium, Russia and beyond came together at Venaria’s Teatro della Concordia to hear the Juventus directors’ vision for the near future.
First called in May 2011, the meeting has become an important appointment in the Bianconeri calender, and it was this sentiment that Club president Andrea Agnelli reiterated as he opened this year’s edition, describing its aim as being “to look to improve for the months to come and a way to be together.”
Agnelli also took the opportunity to stress the aim that has always been Juventus’ priority: victory.
“Getting back to winning ways was difficult: after we lifted the 30th Scudetto in May 2012, I witnessed a moving sense of pride in the city.
“That victory restored us to where we have to be: above everyone else. To maintain that position, it’s fundamental that we manage to achieve the milestone of three consecutive league titles.”
After a video celebration of all the best moments from the unforgettable year that brought a second Scudetto title in a row, president of the Club Doc Direction Centre Mariella Scirea went on to thank those who have worked tirelessly behind the scenes to pull off the extraordinary results enjoyed by the latest membership campaign: a total of 88,651 members.
Juventus CEO Giuseppe Marotta took his turn to convey the team and coaching staff’s sincere gratitude for the fans’ “admirable loyalty”, whilst also underlining the club’s continued investment in the Bianconeri youth academy in order to nurture future talent in the best possible manner.
CFO Aldo Mazzia then proceeded to present the club’s plan to move the first team base and club headquarters to the Continassa area surrounding Juventus Stadium, an ambitious project that will also entail the foundation of the first Football Academy entirely devoted to youth football in Vinovo.
Having returned earlier in the week from the Sydney launch of Juventus’ summer exhibition match with the A-League All Stars to be played in the Australian city on 10 August, commercial director Francesco Calvo spoke of the club’s success in digital communication and commercial enterprises, from which October’s technical sponsorship deal with Adidas stands out.
Calvo commented: “Our objective is to back the team with an economic strength befitting a top European club, and to bring Juventus closer to the fans through initiatives and dedicated content.
“The road to excellence is long and winded, but we have clear ideas on what the results are and how to achieve them.”
It was fitting that the final topic of discussion was today’s Derby della Mole, with one of the club’s directors Pavel Nedved giving his perspective on the clash.
The Bianconeri legend said: “It’s a very important game as far as being able to continue the chase for our objective is concerned. A third consecutive Scudetto has never been achieved by Juventus, not even the side I played with, so the players are ready to go into battle.”