Juventus Stadium celebrates its second anniversary today.
The club’s purpose-built arena, which came to life for the start of the 2011/12 campaign, has witnessed a remarkable turnaround in the Bianconeri’s on-field fortunes since first opening its turnstiles for the magnificent opening ceremony and inauguration match against Notts County exactly two years ago to the day.
“You could tell that something had changed” was Andrea Barzagli’s instant reaction to the feeling of playing in front of a packed out crowd on that magical night. And the 51 games that followed proved the defender to be an accurate prophet.
Boosted by the legendary ‘twelfth man’ aspect provided by the supporters, Juventus have recorded 35 wins, scored 102 goals, lifted two Scudetto trophies and repaid their public with an exciting brand of football befitting of their status as Italy’s most prestigious club.
Built on the site of the former Delle Alpi, Juventus Stadium has commanded total attendances of just over 1,850,000, sold out for 43 games, registered record-breaking season ticket sales and put on 3,800 tours proudly demonstrating the state-of-the-art facilities for those visiting from all four corners of the globe.
Its charm and appeal have also had a profound impact on the Turin tourism circuit, with the stadium and adjacent J-Museum becoming must-see attractions for anyone paying a visit to the capital of Piedmont.
Marketed as the ‘stadium which lives seven days a week’ and an important venue for business and commerce, the club's home has certainly kept to its side of the bargain, hosting over 20,000 people at 140 bespoke events held on non-matchdays.
Now the stadium is preparing to celebrate its second anniversary in style by welcoming the Italy national side for Wednesday’s important qualifier against Czech Republic. It will also host the UEFA Europa League final, to be played on 14 May 2014.
Despite enjoying a wonderful introduction to life, Juventus Stadium, just like the team it houses, will not rest on its laurels. The development is constantly expanding and innovating, as shown by last week's inauguration of the luxurious Legends Club, and is always looking for the next addition to keep its standards at the very top.
And with this philosophy at the forefront of the club’s thinking, the jewel in the Bianconeri’s crown is guaranteed to sparkle brightly and enjoy many more memorable birthday celebrations in the years to come.