Juventus
    21.03.2014 19:07 - in: Charity / CSR S

    Juventus supports anti-racism day in Vinovo

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    Youngsters involved in the club’s ‘Play With Me’ project, from a variety of social and cultural backgrounds, are given the opportunity to train at Juventus Center

    Juventus Football Club has lent its support to the International Day for the Elimination of Racial Discrimination by allowing children from a variety of social and cultural backgrounds the opportunity to train at Juventus Center.

    In Vinovo to watch youngsters from the ‘Play With Me’ social integration project enjoy a memorable experience were Juventus youth academy director Gianluca Pessotto, UNESCO Turin president Maria Paola Azzario Chiesa and Juventus Soccer Schools manager Marco Isnardi.

    Pessotto commented: “Juventus wanted to show its efforts made in the fight against racism by giving youngsters involved in the ‘Play With Me’ project the chance to train at Juventus Center. They are the future and it’s right they’re taught from a young age to enjoy themselves and have respect for everyone. That’s what our hard work is geared towards.”

    Today’s event served as yet further demonstration of Juventus’ determination to combat every form of social discrimination. This commitment was underlined just two weeks ago by Andrea Agnelli during his presentation of the club’s ‘Kick Out Racism’ and ‘Play With Me’ projects at UNESCO’s headquarters in Paris.

    The club president said: “Italy is experiencing the phenomenon of mass immigration for the first time in its history and there are certain occasions and places, stadia being one, where this concept is not fully understood. Juventus has felt the need to facilitate this understanding.”

    In fact, Juventus remains on the front line in its fight against racism thanks to the ‘Kick Out Racism’ initiative, which, with the collaboration of Turin’s UNESCO centre, has been rewarding the work of pro-integration schemes run by 18 to 25 year olds with study grants since 2009.

    Meanwhile, ‘Play With Me’, first launched in 2012,  provides the opportunity for children to join Juventus Soccer Schools, with places offered to youngsters who, for social or financial reasons, would otherwise be unable to take part in the scheme.

    A host of nations are represented by the initiative, with children from Italy, Morocco, Peru, Senegal, Romania, Colombia and Egypt all joining together to share their passion for the beautiful game this afternoon in Vinovo.

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