The #LoveJu initiative, the world’s first choreography conceived and voted for entirely via the medium of a social network, produced a magical spectacle last night as Juventus and Inter took the field for the Derby d’Italia.
A sea of coloured pieces of card raised proudly by supporters in the ground’s Tribuna Est brought to life the initial vision of Steven Kem, fellow Bianconeri fan and designer of the winning #LoveJu choreography.
Steven’s creation was chosen from the total of 3122 sent in via the dedicated Facebook app, which garnered 4,500 registered users, was viewed 290,000 times and inspired as many as 18,118 people to vote for their favourite design.
In practice, it took more than three hours of work by a 40-strong team to place the 12,700 pieces of coloured card necessary to carry out the choreography (8,000 square metres of it in total) on the seats.
But that’s not all: #LoveJu is also the hashtag which the supporters used to send in their motivational messages for the team via Twitter, messages which were then shown on the Juventus Stadium big screens to get the Bianconeri fired up for the Derby d’Italia. More than 13,500 tweets arrived in total from all four corners of the globe.
In the end, the choreography was a spectacular sight perfectly befitting of the magnitude of the occasion, and who better to thank you for all of your support than Fernando Llorente:
— fernando llorente (@llorentefer19) 2 Febbraio 2014
"Great victory!! Thanks for your support, you're the best!!"