Juventus’ successful on-field preparations in Val d’Aosta have also been backed up by a set impressive record-breaking statistics away from the action.
Last year’s decision to return to the pre-season base that provided the foundations for Marcello Lippi’s world-conquering side of the 90s has proved an inspired move which has clearly captured the imagination of the fans.
Overall attendance figures are up by 40% on the 2012/13 campaign, with more than 50,000 spectators selling out Chatillon’s Stadio Brunod for both morning and afternoon training sessions.
The Bianconeri’s first outing of the season, Wednesday afternoon’s 7-0 win over Rappresentativa Valle d’Aosta, was also witnessed by a capacity crowd in neighbouring Saint-Vincent.
Elsewhere, the Juventus Membership project has reaped the rewards of Summer Village registration points, attracting an increase of 65% new subscribers from last year.
Perhaps the best aspect of the pre-season training camp has been the popularity of events organised for those of all ages. From the 31 Scudetto photo exhibition at Ussel Castle, to the ‘Notte Bianconeri’ event which saw over 10,000 people descend on Piazza Iexert for a Friday night of entertainment and festivities.
These figures have been acclaimed by Chatillon mayor Henri Calza and regional councillor for sport, commerce and transport Augusto Marguerettaz, who will look forward to welcoming another winning Juventus side back to the Alpine valley for the start of the 2014/15 season.