Enjoy. Discover. Learn. Play. Four verbs written in big letters on the wall of the J-Museum "classroom", where meetings with schools are held. Words that could be interpreted as simple advice on how children should live life and play sport.
Those words are the first things the kids see when they enter the room. It's the start of a brief but exciting journey that might just lead them back home at the end of the day a little more grown-up. If nothing else, they leave more aware of how important it is to respect the rules and the opposition.
That's precisely what happened to the 70 children from Borgosesia middle school who attended today's "Stringere le mani del mondo" [Holding Hands with the World] meeting: a journey of discovery that helps youngsters to open their eyes on sporting values and the importance of fair play and respect for their opponents – the first form of respect towards themselves. And the fact that lots of them came kitted out in their Juve shirts, that one of their teachers was wearing an Inter jersey, and that they all buzzed with enthusiasm during their tour through the rooms of J-Museum and the stadium, just goes to show that the message is well and truly hitting home.
Today's visit was the last of the season dedicated to schools and families. The holidays are just around the corner and the J-Museum labs deserve a well-earned rest too, but they head into the break with a glowing end-of-year report.
Since last September, when the "Stringere le mani del mondo" and "La storia siamo noi – La storia siete voi" [History is Us – History is You] sessions began – the latter being a journey through time looking at how Turin has evolved through football and Juventus – the Bianconeri museum has welcomed 54 schools from across Italy and approximately 2,850 kids, 880 of which in April alone.
These figures are an increase on the already promising numbers of last year, when many schools organised trips to J-Museum before the guided educational visits began. In total, since September 2012, over 5,000 students have come through the museum doors. And gone out with smiles on their faces. See you again in September!