Juventus stars, including Andrea Pirlo, Martin Cáceres, Angelo Ogbonna and Kingsley Coman are some of the faces of Gatorade’s newest global football campaign, which features stars from some of Europe’s biggest leagues and clubs. The campaign kicks off on May 4 with the launch of a 90-second digital video entitled “The Formula to Unleash.” As the lone representative of the Serie A TIM, Juventus players are joined in the video by counterparts from FC Barcelona, Liverpool FC and Arsenal FC.
“The Formula to Unleash” takes the viewer on a journey through various club crests into a metaphorical world showcasing the role Gatorade plays to fuel players from within and help them achieve peak performance. “The Formula to Unleash,” features music created by multi-platinum, GRAMMY® award-winning artist/DJ/producer Zedd, and invokes images of the Juventus zebras charging across the landscape like a wave of players attacking an opponent’s defense.
In addition to being featured in the ad, Juventus will work closely with Gatorade, its official sport drink, throughout the remainder of this season and in preparation for the next campaign.
Watch the video on our official Youtube channel!