On Twitter, where we report on all the comings and goings at Juventus in real-time since 2011, we have almost 3 million followers, with whom we interact daily, across five different languages: Italian, English, Spanish, Indonesian and Japanese. The past year has seen a notable increase from 1.9 million followers at the start of 2015, while the monthly growth of +3.48 per cent is the third highest among Europe’s top clubs, behind only Bayern Munich (+3.72) and Paris Saint-Germain (+3.49).
While on Google+, we now have 1.6 million followers and are growing at the second fastest rate in European football (+2.26 per cent), Instagram has witnessed an exponential upturn from 830,000 to 2.8 million fans over the course of the past calendar year, leading to August’s campaign #We ❤Ju2
Meanwhile, the number of subscribers to Juventus’ Youtube channel has increased to 400,000 over the course of a year in which the club also reached the significant milestone of 100 million views of videos. These include classic encounters from the past, pre-match build-up, press conferences, game highlights and specific initiatives, among which the Harlem Shake, #PirloIsNotImpressed and #SeAndiamoInFinale have been especially successful.
This last campaign reached international acclaim with Uefa.com and BBC among others devoting articles to it in the days before the Champions League final, before it more recently scooped prizes at the #TwitterAwards ceremony and IF Festival in Milan.