Juventus has today launched an official account on social networking site Sina Weibo, offering the club’s ever expanding Chinese fan base a wealth of exclusive content in their native language.
The microblogging service, similar in nature to Twitter, boasts 600 million users and has proved an immensely popular communication tool since it first arrived on the scene in August 2009.
By following the account fans can keep up to date with breaking news in Turin, discuss their favourite players and show their support for the black and white stripes.
Today’s launch arrives just in time for the Bianconeri’s upcoming visit to China, where local fans will have the opportunity to see their heroes in the flesh when Juventus and Lazio go head to head for the Italian Super Cup on Saturday 8 August in Shanghai.
Adding extra excitement is a competition specifically geared towards the club’s growing online Chinese community, in which supporters are invited to send in photos of themselves dressed in Juventus attire from the country’s most famous landmarks.
These will be published on Sina and Tencent (http://e.t.qq.com/JuventusOfficial), with the latter portal featuring over two million Bianconeri aficionados since first launching back in 2011.
Supporters can follow the club’s brand new Sina Weibo account by visiting http://www.weibo.com/juventusfccn, scanning the image below or by searching "尤文图斯 足球 俱乐部" on weibo.com.