08 October 2015
Ambition, pride, consistency, boldness and independence. All in the pursuit of one aim: victory. Juventus Football Club aspires to success by harnessing all of these attributes. The club’s very identity is based on these values.
These principles were at the heart of “Next Level”, held at the World Join Center in Milan on Wednesday night. Juventus president Andrea Agnelli, his J-Museum counterpart Paolo Garimberti, Juventus’ head of global partnerships Giorgio Ricci and Juventus Legends chief David Trezeguet all joined the Bianconeri partners for an exchange of views.
First, the Juventus management took the floor, explaining how the club is evolving with the aim of becoming an innovator – as well as promoting Italian football – on the world stage.
The partners then had their say, highlighting the image return they have enjoyed globally thanks to their collaboration with Juventus, outlining their views and demands, as well as sharing their views on the priorities for the future.
The following all spoke: Steve Zanlunghi, head of EMEA Jeep Brand, Martin Ulber, global asset manager at adidas, Marcello Pincelli, CEO and general manager of PepsiCo Beverages Italia, and Mario Levratto, head of marketing & external relations at Samsung Electronics Italia, to an audience of big brands including Balocco, bwin, E.C.A.S. S.p.A., Ferrari Trento, Goodyear Dunlop, lastminute.com, Hublot, Nestlé Waters, Randstad, Ricoh, Technogym, Telecom, Trenitalia, Trussardi, 24Option and Willis.
It all made for open, useful and engaging dialogue, which allowed Juventus and these businesses to further strengthen ties. They have embraced the philosophy and bought into the club’s values, laying the foundations to continue working together and chase ever more ambitious goals.
