30.05.2016 20:00 - in: Stadium & Museum S

    Juventus: “L’arte di vincere”

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    With 34 masterpieces for each of Juventus’ Scudetto triumphs, the new “L’arte di vincere” exhibition – which unites the history of modern Italian art with that of the beautiful game - debuts at J-Museum today until 2 October

    As of this evening, Juventus’ J-Museum can add yet another string to its bow as the Bianconeri-themed archive hosted the launch of a unique, new art exhibition today.

    The collection, entitled “L’arte di vincere” (The Art of Winning), features 34 pieces, one for each of the Turin club’s record total of Scudetto titles – a figure extended on the conclusion of another remarkable championship-winning 2015/16 campaign - and is set to be open to the public until 2 October.

    Featuring works ranging from the early 20th century to the present day, the exhibition charts not only the progression of artistic creation in Italy of the past 100 years but also of the nation’s most successful club from its early beginnings to its history-making present.

    From Giacomo Grosso’s 1905 sketches for the ceiling of Turin’s Teatro Regio and the figurative works of Giorgio Morandi and Carlo Carrà of the 1930s to the modern triumphs on both field and canvas in the 1970s and 1980s, the collection seeks to demonstrate that the stories of the Bianconeri and Italian art are more similar than they appear at first glance.

    For curator Luca Beatrice, the project marks the realisation of a life-long dream to marry the Old Lady with the rich creative history of Italy.

    “I’ve always believed that art and football should walk hand in hand especially when it comes to Juventus,” he explained.

    “My dream has been to unite the richly successful history of my favourite team with that of Italian art from the 20th century onwards and to demonstrate that the two are more convergent than you might think.”

    This latest venture represents once more J-Museum’s commitment to expanding its immediate horizons beyond the beautiful game, following previous events such as “Invasioni di campo” in collaboration with GAM (the city’s gallery of modern art) and “Enrico Paulucci. Un pittore in porta.”

    "We have hosted art exhibitions at J-Museum before but, besides being exquisite from an artistic point of view, this selection is truly special on an emotional level," commented Paolo Garimberti, the Museum’s president.

    Juventus CEO Giuseppe Marotta added: "This project combines the excitement of the sport and the scale of Juventus' victories with the arts and it is one that has produced a fine end product."

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