Five matches, five topics, five different photographic styles, just one hashtag on Instagram to sum it all up: #PointOfJu.
Starting tonight, in the hours before kick-off against Sassuolo, a selection of famous Italian Instagrammers (otherwise known as IGers) will be invited to Juventus Stadium to capture the best possible images of the Bianconeri’s spiritual home, in what represents the first of five #PointOfJu events to take place at subsequent home matches against Empoli, Palermo, Lazio and Carpi.
The topic chosen for this evening’s clash with the Neroverdi is that of architecture and perspective, so expect to see powerful pictures ranging from the state-of-the-art ground’s standout features to its more secluded, hidden corners.
The photos will be shared directly by the IGers on Instagram in accordance with these three main criteria: relevance to the selected topic, online effect and photographic quality.
A thorough record of all the snaps captured tonight will also be published on Juventus.com on Saturday. Before then, however, all Bianconeri supporters are encouraged to interact with the IGers. How? On Instagram using the hashtag #PointOfJu.