On 16 May 2012, J-Museum opened its doors to the public, just in time to showcase the club’s first Scudetto of its second Quinquennio.
Indeed as fortune has had it, J-Museum has been able to add constantly to its collection of brilliant Bianconeri moments and milestones in recent years, with five league titles, a Coppa Italia and three Italian Super Cups, not to mention many a special momento given its pride of place in the most cultural corner of Juventus Stadium.
Since its inauguration exactly four years ago, 658,000 visitors have visited J-Museum, an average of 520 per day. This number rises to approximately 2000 on matchdays with the record for admissions set at 2850 - statistics that place the museum among the top 50 of those visited in the whole of Italy.
Not merely a place for cherishing the club’s glorious past, but also a hub of innovation, J-Museum has also hosted four temporary exhibitions, a permanent J-Sport collection, as well as organising the well-attended Stadium Tours (over 15,000 visitors since 2012) and the recently launched Juventus City Tour.
After Saturday's celebrations, there’ll be new arrival making its way into the Museum vaults as a late birthday treat very shortly indeed...