Six years already shared together and now with three more to look forward to, Juventus Football Club and Balocco are pleased to announce the renewal of their partnership today, which will see the confectionary company continue as an Official Partner of the Italian champions until the end of the 2018-19 season.
The upcoming three-year commitment, set to take the pair all the way into a ninth year of collaboration, serves to demonstrate and reinforce the shared values of both parties who can now look ahead to working side by side in a deal that makes the confectionary firm one of the most long-standing partners in the club’s history.
“This new agreement ensures Balocco will become one of our longest serving partners,” said Juventus’ Head of Global Partnerships and Corporate Revenues, Giorgio Ricci. “We have enjoyed great success together on and off the field and the desire of both parties is to ensure that continues and Balocco maintains its positions as one of the finest Made In Italy food producers around.”
“Juventus has always been one of the most established Italian brands in the world,” continued Alberto Balocco, President of the family company, founded in 1927 in Fossano. “Just like sport, food is an area in which this country has excelled historically. Our aim every day is to work to the highest standards possible to ensure the ongoing quality of our products and that this national tradition is upheld.
“Taking to the field with the Bianconeri means acknowledging that it is our joint responsibility to demonstrate the best of what our country has to offer. Getting even closer to Italian families, a position facilitated by our collaboration with Juventus, is a significant strategic goal and allows us to reach out to a market that is fundamental for us.”
A partnership then that enshrines teamwork, shared goals and an ongoing desire to be the very best in their respective fields: in other words, the perfect recipe for success.