Juventus has today presented a new Regional Partnership with Star Lager, Nigeria’s highest consumed beer, in a press conference held in Lagos.
The partnership, which lasts six seasons, has the goal of bringing together two very strong brands in Nigeria, with the Bianconeri attracting millions of supporters in the country ever since midfielder Sunday Oliseh donned the black and white stripes.
This is the first time that Star Lager has associated itself with a football team and its fresh ties with Juventus will see the globally renowned brewing company engage fans by means of a series of events and communication campaigns.
The Regional Partnership is born out of history, legend and no shortage of triumphs along the way on the part of the Old Lady, represented in Lagos by Champions League winner Fabrizio Ravanelli, and Star Lager, founded in 1949 and named in 2015 one of the most successful African brands.
“It’s a pleasure to represent Italy in the global footballing elite alongside Real Madrid, Arsenal, Paris Saint-Germain and Manchester City,” Juventus Partnerships Manager Tomas Arico declared.
“We share many common values with the Bianconeri,” stated Nigerian Breweries Plc Marketing Director, Franco Maria Maggi. “We’re both well-known brands with strong reputations also beyond our respective national boundaries.
“Star Lager has long been involved in the world of sport and now, thanks to our partnership with Juventus, we’ll be working side by side with a club boasting a unique history and one which is very well loved in Nigeria.”