Juventus
    25.02.2016 17:00 - in: Sponsors S

    Late drama back with lastminute.com

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    Juventus’ partnership with the online travel and leisure retailer is revolutionising the last-minute experience in Bianconeri home matches

    All Bianconeri fans remember with great fondness the decisive, last-gasp strikes of Renato Cesarini, a player who embodied the club’s never say die attitude.

    Those dramatic Cesarini moments have once again been at the fore this season, since Juventus signed a contract with lastminute.com at the start of the current campaign.

    Juventus Stadium has been a brighter arena than ever as full-time approaches, with all pitchside LED boards, mega screens, as well as Juve’s official web channels lighting up in pink when the clock counts down the last 60 seconds of regulation time to remind everyone that the “last minute” is nigh.

    “What makes this partnership so special is that it was born out of a common idea, shared with one of the most innovative organisations in the travel industry, which has the ambition to consolidate its leading position in the market,” said Giorgio Ricci, the Bianconeri’s Head of Global Partnerships and Corporate Revenues.

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