Imagine the scene. As a supporter inside Juventus Stadium, the clock is ticking towards kick-off and you’re eagerly awaiting the announcement of the starting XI over the loudspeakers – an age-old tradition, which never fails to inject emotion in those watching on.
This time, however, the footballing ritual comes with a twist. Before the first name on the teamsheet, Gianluigi Buffon, can be read out, the entire arena is awash with flashing lights, leaving fans mesmerised for over half a minute.
That is exactly what happened on Saturday night before the Bianconeri's Serie A curtain-raiser against Fiorentina and, thanks to the club’s partnership with Philips Lighting Italia S.p.A., spectacles of this nature will become an integral part of the club’s pre-match routine, each time inventing a fresh, innovative way of wowing the Juventus Stadium crowds.
This is the first time that an Italian stadium has put on a show of this kind in what is also a rare sight across Europe, with Juve’s new LED lighting system meeting the UEFA A ELITE standards, namely the highest recognised by the continent’s football governing body.