The 2015/16 campaign will be remembered as a history-making, record-breaking one on the pitch and the same goes for events off it, not least in terms of the club’s supporters use of the “My Season Ticket” feature.
Since the initiative began in the summer of 2014, season ticket holders have been able to manage their seats, either by inviting relatives and friends to occupy the spots instead or by putting them back on sale for members of the general public to purchase.
As many as 18,432 supporters opted to use “My Season Ticket” last season – nearly 77 per cent of season ticket holders – in a total of 108,901 operations.
Of the 57,241 tickets put back on sale, 85 per cent were successfully sold, enabling 48,573 people (17 per cent more than Juventus Stadium’s full capacity) to watch matches during the season.
Meanwhile, the name change function saw a further 51,660 admissions from non-season ticket holders to J-Stadium over the course of the campaign.
What is more, for every seat sold, season ticket holders have gained a credit, which they have been able to put towards purchasing discounted tickets for home matches in the Champions League and Coppa Italia.
Indeed, 8,867 fans currently find themselves with credits carried over from last term at an average value of 93.7 euros, which they can put towards the renewal of their season tickets for the 2016/17 season.
What better way to kick off the new campaign?!