In every sense of the word, Philips are set to “light up” Juventus Stadium.
The reason? The Turin-based club and the Dutch giant, a leader in the lighting sector, have signed a two-year partnership that will run until the end of the 2016/2017 season.
The multi-faceted agreement with Philips, who will become Juventus’ Official Lighting provider, will see the firm roll out its plans for innovating the interior of Juventus Stadium while benefiting from visibility rights across the club’s various PR platforms.
For example, from the coming season, the atmospheric lighting system currently found in only certain areas of the club’s hospitality zones is set to be expanded stadium-wide to contribute to the already magical match day experience at the home of the champions.
The scheduled refurbishments will not only have a striking visual effect for the fans but also improve energy efficiency and ensure simpler structural maintenance in the future.
In the words of Giorgio Ricci, Head of Global Partnerships and Corporate Revenues, "This partnership with Philips confirms Juventus’ ability to constantly pursue ground-breaking partners of international standing."
Juventus Stadium Head Francesco Gianello meanwhile described the agreement as a "seismic step forward" adding, "We are the first club in Italy to turn a football stadium into something far more spectacular."