Super Saturday at J-Museum!

With a total of 166,616 visitors in 2015, Juventus’ J-Museum has featured once again in the top 100 most-visited museums in Italy according to the influential cultural publication “Giornale dell’arte”, coming in at 48^th place.   

To celebrate, the club’s historical archive did what it does best in the hours leading up to the Bianconeri’s 1-0 home victory over Empoli on Saturday evening, adding a series of new items to its already bursting sporting collection. With a total of 2,500 visitors striding through Juve history throughout the day, it was a show not to be missed. 

The most popular draw, as ever on matchday, was the all-inclusive Museum&Stadium Tour, followed by approximately half of Saturday’s visitors, which held a handful of bonus treats in store beyond the already comprehensive service for those in attendance.

Kicking off proceedings was the handing over of the Viareggio Cup trophy, fresh from being lifted by Primavera skipper Carlos Blanco Moreno during the week and it would be Moreno himself to do the honours, with coach Fabio Grosso and academy directors Gianluca Pessotto and Federico Cherubini watching on.

Meanwhile, the museum’s unique JSport exhibition – a wing dedicated to the sporting achievements of Juventus fans of all disciplines – was to welcome the arrival of its latest inductee, cycling champion Michele Bartoli.

If that was not enough, a host of fans were also treated to a ride aboard the newly unveiled Juventus City Tour bus, leading supporters on a black and white tinted journey Turin’s centre.

In short, a delight once again for Juventus fans and lovers of all sports alike. With 630,000 visitors and counting since its inauguration, the J-Museum continues to go from strength to strength.