21 September 2017
Juventus is proud to announce a new Regional Partnership in Asia with Costa Cruises, part of the Carnival Corporation & Plc group, the world's leading cruise ship. This union of two great Italian companies will allow Made in Italy to be exported to a key territory for both parties and where the Bianconeri’s influence is constantly on the rise.
Costa Cruises and Juventus will collaborate to offer guests of all ages a series of innovative entertainment experiences on board: you will be able to learn the history of Juventus in the "Juventus Museum" corners, access the official Bianconeri merchandising in the Juventus Store located on the ship, receive themed content from TVs within each cabin; on board you will also find Jay, the official mascot of Juventus, who will be the real star of the mini club dedicated to the youngest travellers, while children from 5 to 14 years old, who have any level of technical training, will have the opportunity to participate on board in Juventus Acadamy's sporting activities, led by Juventus-trained coaches.
In addition to these incredible opportunities, Costa Cruise guests will also experience unforgettable moments at the Allianz Stadium, discovering the most exclusive areas and enjoying much coveted access behind the scenes at Bianconeri matches (they can visit the press area, changing rooms and watch the team warm-up from the sidelines). On these occasions they will also have the chance to meet the Juventus stars up close, participating in exclusive post-match photo and autograph sessions with the players.
The launch of the Partnership in Asia will be organised through three events in the ports of Shanghai, Shenzhen and Tianjin; the star of these events will be a Juventus Legend who, on board Costa ships, will spark this innovative collaboration.
"This partnership represents the meeting of two Italian forces of overseas excellence: Juventus and Costa Cruises," explained Giorgio Ricci, Juventus Co-Chief Revenue Officer & Head of Business Partnership.
"This deal is testimony to the great attention of our Club to a fast-growing market like Asia, where the passion for football and for the Bianconeri colours is constantly on the rise. Costa Cruises is definitely an ideal Partner with whom to develop joint entertainment activities."
"As a pioneer in the cruise industry in Asia, Costa Cruises continuously strives to create new and exciting onboard experiences that delight our guests and exceed their expectations," said Mario Zanetti, President of Costa Group Asia.
"Our Regional Partnership with Italian football giant Juventus not only enriches our onboard offerings, but also further accentuates Costa Cruises’ Italian DNA. We look forward to exploring innovative partnerships with other iconic Italian brands to bring Italian culture to life for our guests.”**
