30.06.2017 20:50 - in: Events S

    Presenting the new Juventus Store

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    The new Juventus Store is unveiled in a spectacular opening ceremony at Allianz Stadium

    Just over 800 m2 of shopping space, two entrances – one directly from Juventus Museum, the other from Allianz Stadium – a 330-inch video wall, five fitting rooms, 14 tills, 10 shirt-pressing points for jerseys and even football boots.

    The numbers above merely give an idea of the scale of the new Juventus Store. The spectacular opening ceremony this evening at Allianz Stadium supplied the rest: glamour, excitement and elegance, all in equal measure. 

    “The way people show their passion and support their team is changing. The range of our products is growing both in terms of quality and quantity, forcing the need to increase the space and expand our boundaries.

    “The old Store covered an area of 350 m2, this one more is than double that at 800. All of this will serve to provide a better shopping experience and create a true brand experience.

    “The new store fits perfectly with the club’s new identity from a style point of view, a renovated new visual experience that represents an important step towards our future, a journey which began in January.

    “If I am here in the store and I can’t find the product, size or colour I want, I can order it directly online from either the interactive screens or at the till via a tablet and sort payment and delivery here and now on the spot.

    “We have succeeded here in bridging the gap between the physical Store and its online equivalent.”


    The words of Silvio Vigato, Juventus’ Co-Chief Revenue Officer, Head of Brand, Licensing And Retail kicked off proceedings on a fabulous night of entertainment at the home of the Italian champions which also featured a DJ set from Stefano Fontana.

    The focal point of the guests’ curiosity were three hourglasses stationed around the store. As time ticked on, two revealed the 2017/18 home jersey and a Juventus leisurewear top but it was the third that laid bare the greatest surprise of all.

    Accompanied by a stunning performance from freestyler Melody Donchet, the final hourglass emptied in the blink of an eye to lay bare for the very first time the Bianconeri club’s striking yellow and blue away jersey for the coming season.

    Inside, supporters got to grips with the store’s new digital features, from the tablets installed in the changing rooms to the dedicated app; with a simple scan of the barcode, shoppers can check the availability of price any item while they try it on.

    In the main hall, two interactive screens will allow Bianconeri fans to cut the queues and place their personalization orders on their purchases with the names and numbers of their favourite stars.  

    The stunning new Juventus Store is ready to offer a better, quicker and stress-free shopping experience when it opens its doors officially to the public on 1 July. 

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