Juventus
    14.06.2018 16:00 - in: Events S

    Juventus recognised at the Sport Digital Marketing Awards

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    Another award for the "Tender Mister #NoGood" campaign, after previously winning silver at the "Clio Sports Awards"

    The Bianconeri have received another important recognition for their work on social media. After having won silver at the "Clio Sports Awards" last May, the digital campaign "Tender Mister #NoGood", in collaboration with the agency We Are Social were awarded within the Sports Marketing Awards, along with the English Football Association for their campaign "For the Nation, By the Nation".

    The award, organized by the EuropaCube Innovation Business School and the Master Social Media and Digital Marketing at the Sport Digital Marketing Festival, is a further recognition of the growth of the Juventus brand in the digital sphere. A growth developed thanks to the desire to innovate and involve their followers in a creative way through a targeted use of the various tools of the digital world.

    Tender Mister #NoGood is an example of an original, fun and engaging campaign, in which we challenged the fans to post tender images in an attempt to soften Mario Manduzkic, known in the dressing room for his classic answer: "No good".

    It's a digital initiative that has made a vast circulation around the web with: 43,760 mentions on Twitter (total reach of over 23 million users), 52,000 new registrations to Juventus.com and extensive media coverage.

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