The Juventus fanzine has been a regular official club publication ever since 10 June 1915. The origin of the name ‘Hurrà’ stems from the victorious cry used by soldiers during the First World War. Bianconeri fans serving in the army were entitled to a free magazine subscription, which allowed them to feel close to their team despite fighting a distance away.
Although production of the magazine ceased for 38 years between 1925 and 1963, it returned in style with a front cover page dedicated to Omar Sivori and the first colour edition later that year. Hurrà has since evolved and changed both its format and frequency on a number of occasions.
The tri-monthly magazine features interviews, exclusive content and in-depth analysis supported by video and photo galleries. The application which allows you to have the Bianconeri world at your fingertips can also be purchased in six or twelve month subscriptions.