The project, developed alongside Turin’s UNESCO Centre, expresses the club’s commitment to fostering the sporting values it associates itself with whilst also offering tangible support to youngsters who engage themselves in the field of social inclusion and integration
Un Calcio Al Razzismo (Kick Out Racism), established in 2009, helps groups of 18 to 25-year-olds from Italy and abroad, volunteer ONLUS (non-profit) associations from the Piedmont Region and upper secondary institutions to set up pro-integration, anti-racism projects.
Grants to support these projects are awarded by a jury made up of representatives from Turin’s UNESCO Centre and Juventus Football Club.
This season’s awards ceremony, held at the club’s Vinovo training complex on 21 March 2013, International Day for the Elimination of Racial Discrimination, saw a €5,000 scholarship awarded to Turin's Primo Liceo Artistico institute for its 'Partire/Restare' initiative and two €2,500 scholarships handed to Francesca Tesi for her 'Afro Girls Team' project and the F. Marino Unicorno Style association for their 'Percorsi di Integrazione e Solidarietà' proposal.
Un Calcio Al Razzismo has also attracted considerable international interest, with Patrick Gallaud, president of the UNESCO-NGO liaison committee in Paris, pledging his support to the cause.
Gallaud was joined at the prize-giving by Paola Azzario Chiesa, president of Turin’s UNESCO Centre, Juventus youth academy coordinator Gianluca Pessotto, Juventus Soccer School manager Marco Isnardi and Arturo Vidal, representing the first team.
The project is also championed in awareness campaigns publicised across the club’s official communication platforms. These include a promotional video featuring first team stars Kwadwo Asamoah, Claudio Marchisio and Arturo Vidal, screened in front of a 41,000 audience prior to every home game at Juventus Stadium. To date, the video has received over 125,000 views on the official Juventus YouTube channel and also been broadcast by international media organizations such as CNN.