The idea

115 years history and triumphs of Juventus in an exhibition of trophies and memorabilia: a multimedia path that makes space exciting and unique of its kind in Italy.

Designed for exhibition, with a strong emotional charge thanks to multimedia technology, the Juventus Museum allows to the visitors a complete immersion in the Club’s history and in the team’s values in everyday life.

The project

The Juventus Museum turns to “Bianconeri” fans, who can taste again the joys of the winning tradition that Juventus offered them, but not only: also a wider audience may relive the Country’s history through the narration of the Company’s one.

The beginning path traces the history of the Club through the goals of the team, the Trophy room, the places where Juventus played, the testimonies of the players, the relics of the past, up to the today and tomorrow Juventus and a tribute to fans worldwide.

Juventus’ history is then insert in fields and contexts outside the football area. There are many memorabilia, the historic book that attests the foundation of the team, the jerseys of players. A space is devoted to the link between Juventus and Fiat and its presence in film, television, radio, literature and music. Space then to the Ballon d'Or, the coaches, the players in the national team, the victims of Heysel.

A succession of moments of immersion, until the end of the path, which surprises the visitor by making them feel the experience of being in the pitch along with Juventus.