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Agnelli-Juventus Exhibition

The considerable achievements of the Agnelli family are celebrated in a unique exhibition which was opened to the public on Wednesday 15 May and will continue until Sunday 1 September. Entrance is free if you purchase a ticket to Juventus Museum

On 24 June 1923, Edoardo Agnelli, son of FIAT founder Giovanni Agnelli, took up the presidency of Juventus, commencing an unrivalled 90-year family ownership of a football club.

The considerable achievements of the Agnelli family throughout this period are celebrated in this unique exhibition located at Juventus Museum, Via Druento 153/42.

Entitled ‘On Mondays we used to talk about football. Agnelli – Juventus: 90 years of black and white passion’, the attraction charts the intriguing story of the four family members at the helm of the club, from Edoardo, Giovanni and Umberto, all the way through to today’s president, Andrea.

A main focal point of the exhibition is the constant process of innovation championed by the Agnellis, both on and off the field of play.
Along with an in-depth look at the vast collection of silverware amassed by the team under the family’s stewardship, plenty of emphasis is also placed on the crucial decisions which contributed to football’s overall development on a worldwide scale.

Famous quotes and anecdotes selected by Lodovico Passerin D’Entreves and Juventus Museum chairman Paolo Garimberti accompany visitors along the 90-year journey, while photos, videos and interactive multimedia content bring the main characters to life.

Taking pride of place amongst the wealth of artefacts on display is Michel Platini’s Ballon d’Or award, a precious gift afforded by the legendary Frenchman to Giovanni Agnelli.

The exhibition opened to the public on Wednesday 15 May and will continue until Sunday 1 September. Those visiting Juventus Museum are able to access the display at no extra charge.

For those who just wish to visit the exhibition itself, the €5 entry fee will go towards ‘Crescere Insieme al Sant’Anna’ (Growing Together with Sant'Anna), a charity project devised to raise funds for the reconstruction of Sant’Anna hospital’s neo natal ward.