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Project

The idea, the project, the team of professionals, the environmental impact. Read the details behind the conception and construction of Juventus Stadium

Idea

Juventus Stadium is a unique and special present that the club wanted to give to its many supporters!

When we began to devise Juventus’ new home, we primarily thought of it as a football stadium. A facility dedicated to those who live and breathe the sport: from the fans who can now experience the excitement of being closer than ever to the pitch to the families who can enjoy a peaceful and safe environment with services dedicated to children. The stadium also caters to the needs of those who wish to combine the enjoyment of the game with business opportunities.

The stadium has 41,000 available seats (3,600 Premium), all of which offer an unprecedented view of the pitch. Almost nothing separates fans from the field of play, and 16 hanging footbridges have been constructed for access to the stands.

In addition to enhancing the football viewing experience, the innovative Bianconeri-owned arena features large open spaces which offer different kinds of services: from bars and restaurants to shops and a crèche area. The venue has also introduced a new concept to Italy: a stadium which doesn’t just come to life on matchdays, but is also operational throughout the entire week.

Juventus Museum is located on the east side (near Tribuna Est) of the stadium. Over the coming years, the upgraded area will expand to 200,000 square metres in total as the club’s head offices and a series of sports fields intended for Juventus Soccer Schools will also be located around the stadium.

The stadium that appeals to everyone

The fans who love football can experience the game in close proximity to their favourite champions! With no barriers and only 7.5m separating the pitch and the first row of seats, spectators will feel right at the heart of the action. Even those who usually prefer to follow matches on television will find all the comforts they are looking for with the added value of experiencing football live.

The safe, comfortable and well-serviced atmosphere is ideal for all families and the attractions go far and beyond just football matches as parents and children can take advantage of the bars and restaurants and also explore the shopping centre before and after the game.

The absence of architectural barriers, the requirement of a valid ticket to enter the surrounding area of the stadium and the adoption of modern safety standards all contribute to making Juventus Stadium a secure environment.

With Juventus Premium Club, the stadium has become a real opportunity for business and public relations. There are several reserved areas and club lounges where all guests can comfortably enjoy the game and also arrange appointments and meetings.