Role Chief Innovation Officer
Place of Birth Padova
Born in Padova on 24 July 1972, he graduated in Business Administration from Bologna University before furthering his studies in Colorado. His first role in Italy was with Ferrari, where he worked on marketing, brand management and market analysis between 1998 and 2000. After a spell at consultancy agency Landor Associates, he returned to work for the Ferrari-Maserati Group in 2002 as Licensing Manager, Head of International Communications and PR and Licensing and Sponsorship.
His CV, which also boasts experience as a tutor at Bologna University, was enriched between 2006 and 2008, when he served as Licensing Manager for Ferrero Group. This was then followed by Head of Marketing and Communications and Strategic Planning positions at Bonfiglioli and Bormioli Rocco Groups. Vigato’s most recent venture saw him co-found and act as Chief Marketing Officer for start-up company Ship&Duck.
From 2015 he joined the club’s management as Head of Brand, Licensing and Retail. In 2016 he also took on the title of Co-Chief Revenue Officer. In October 2018 he became Chief Innovation Officer with the aim of reinforcing, maximising and promoting Juventus’ brand extension on an international scale with the view of continuous innovation.