Creating Value For Everyone

      For years, in addition to its success on the field, Juventus has paid special attention to the particular role a football club must play in today's society. In fact, the club’s actions have a direct influence on its numerous stakeholders, with the success of the club’s sustainability approach strongly dependent on this interaction.

      This was one of the main reasons that prompted the Club to undertake in 2015 a broader approach to stakeholder dialogue, which helped define its strategy for integrating sustainability into the business and led to the publication of the club’s second sustainability report, "Our journey towards creating shared value.” 


      A sustainable company cannot ignore the context in which it operates: Juventus, in fact, through its athletes, its technical expertise, its communicative power, its human capital and its infrastructure, chooses to create value for all. The Club has identified 12 themes on which to focus its sustainability commitments, grouped into 4 strategic areas:


      Juventus is continuously engaged in promoting a constructive relationship with its supporters, in educating young people and in ensuring the matchday takes place in complete safety.

      Key themes:

      • Fighting against any form of discrimination
      • Fan relationship management
      • Raising awareness among supporters


      Juventus believes in its players, young and old, and in their ability to grow and to behave according to the values that Juventus considers important.

      Key themes:

      • Educating and investing in young athletes
      • Supporting and helping form our players


      Because of its history, the Club is an important symbol for the Turin area and, at the same time, is increasingly able to exert an influence beyond Italy’s borders as a result of its ability to achieve technical and sporting success.

      Key themes:

      • Creating jobs and protecting work places
      • Developing services to help support the territory
      • Promoting networking
      • Monitoring environmental aspects


      Juventus is also a business and seeks to do business responsibly, beginning with its own governance and financial management, because sustainability in football means first achieving long-term success, even in difficult times.

      Key themes:

      • Investing in internal resources (managers and employees)
      • Respecting financial fair play

      Key theme across all areas: Investing in technology


      Juventus’ journey to sustainability began years ago with the promotion of numerous charitable initiatives in Italy, through its role in sports education and the training of young athletes, through the creation and implementation of a Code of Ethics and through initiatives dedicated to raising awareness for future fans and players on “hot” topics such as racism and territorial discrimination. Since then, this commitment has continued to evolve spontaneously, with the clear goal, year on year, of meeting the needs and urgencies of the moment.

      In 2013, the club chose to give a more concrete form to its commitment by setting out a structured reporting process and a strategic plan in which projects take into account past, current and future activities; hence, the first sustainability report of the 2013/2014 season was produced, allowing stakeholders to see what the club had initiated and promoted over the years beyond the football field.

      Upon this first step towards sustainability, in the 2014/2015 season, Juventus decided to take the process to the next level, by defining a sustainability strategy  based on a common path with its stakeholders, where each choice is evaluated based on the possible positive impact it can have both for the Club and for society as a whole. 

      To accompany this strategy, the second sustainability report "Our journey towards creating shared value" was produced. The report is rooted in conversations held with various stakeholders (sponsors, suppliers, supporters, shareholders, journalists, institutions...) and experts. The first part of the report explains the new strategic approach to dialogue taken by the club. It then goes on to present data and information relating to the last season, the results from stakeholder engagement activities held last year, and future goals.

      As with the first edition of the sustainability report, for the second edition Juventus has chosen to continue to follow the fourth generation (G4) of the guidelines of the Global Reporting Initiative (GRI), in accordance with the "Core" option: a standard guideline, created and developed for sustainability reports of different industries, often difficult to apply in football, but internationally recognized and which Juventus retains an important fit for the Club’s sustainability activities. 

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