“Gioca con Me” is a project conceived and developed by the Club in collaboration with UNESCO and the UNESCO Center in Turin, that for several seasons has aimed at facilitating access to the game for children and teenagers belonging to vulnerable social groups in the Turin area, enhancing the role of football as a tool for promoting a culture of respect, tolerance and social awareness.
Every year, the UNESCO Center of Turin selects, with the support of schools, 22 children who, for economic and social reasons, cannot bear the cost of enrollment in a sports activity linked to the game of football. From September to June, each selected child becomes part of the groups/teams of the Juventus Sisport Football School, wearing the Juventus Football School / Adidas kit in complete integration with the rest of the group.
With this project Juventus wants to expose coaches, families and teachers to the concepts of solidarity and responsibility. In fact a qualified coaching team is educated on how to follow the sports activities. In addition to training courses organized by the UNESCO Center of Turin aimed at (school and sports) operators and families. In every facility there is a support team shadowing the “Project manager” (or Tutor) who supervises the activities and is the point of reference for the persons involved. The activity is monitored by checking the technical programs and the evolution of the social and psychological effects to the participant, the team and the families. Starting with the 2016/2017 season, the project “Gioca con Me” was extended to an international level at the Juventus Academy sites in Tunisia, Lebanon, Colombia and Guatemala.