The City of Turin and Juventus share a deep-rooted historical bond that traces its origins back to the end of 19th century, when a group of friends in Turin, united by their passion for football, decide to form a football club, which over the years will become one of the most popular teams in Italy. The team flourishes over the years and attracts a growing number of fans and victories thus further strengthening its ties with the territory and the community where it grew and continues to grow today.
Juventus has strongly supported the project for the recovery of a highly degraded area of the city, which takes its name from the ancient noble farmstead “Continassa” dating back to the early 1700s. J|Village will soon accommodate six facilities: the JTC (Juventus Training Center), the new training grounds of the First Team, which will also host the Media Centre; the new headquarters of Juventus, which will bring the Continassa farmstead back to life; the J Hotel; the ISE international school; and a building that will host entertainment events and include refreshment areas and shops. Finally, the complex will also feature a Technological Power Plant and infrastructural works in service of the area. To complete this project, the Club began working with the city of Torino at the end of 2011, signing several MoUs and presenting a redevelopment project for the requalification of the area between 2013 and 2015.
The museum tour was conceived as an ongoing exchange between the history of Juventus and the most important social and historical events. This combination of information is especially apparent in the display panels in installations dedicated to “Juve tells its story”. The history of Torino and the history of the Club intertwine continuously, combining tradition and innovation, and the Museum wants to be a value creation tool for the territory and the city.
Alongside the J|Museum, on the east side of the Stadium stands the multi-purpose medical centre of sports medicine and physiotherapy J Medical, born thanks to the collaboration of Juventus with the Santa Clara Group.
The facility offers a wide range of services to citizens: from medical diagnostics to specialised medicine, from physiotherapy to rehabilitation, from sports medicine to regenerative therapy, to welcome and accompany patients on a complete and personalised healthcare and prevention path.
The Centre, which represents an important innovation for Juventus and for the territory at large, includes a sports medicine centre open to athletes of the First Team and at the same time to all citizens of Torino who at an affordable price can benefit of high-standard healthcare services.