A pair of brands shaping the future of innovation in the Motor City will be prominently displayed on the Juventus jersey as principal partners starting from the 2025/26 season. Longtime partner **Jeep**, and **Visit Detroit** – the world’s first convention and visitors bureau – will both be featured on the front of Juventus’ shirts as part of a multi-year agreement, among other sponsorship elements.

The new initiative forms part of the path chosen by all three organizations, which is driven by innovation and a passionate commitment to the communities they represent. Jeep was previously the primary front-of-shirt partner for Juventus from 2012-2024. Visit Detroit will also serve as Juventus’ Principal Destination Partner, becoming the first active CVB (convention and visitors bureau) to receive front-of-shirt branding for a Serie A club.

"We are proud to announce this prestigious sponsorship, featuring two partners with an international vision: Jeep, a historic partner with whom we have collaborated for over 10 years, and Visit Detroit, which joins us with great enthusiasm," commented Maurizio Scanavino, Juventus Chief Executive Officer. "Both companies share similar values, including excellence, innovation, and a passion for sport. This partnership represents an opportunity for mutual growth, strengthening the club's positioning to achieve new goals. We thank Jeep and Visit Detroit for their trust and are ready to embark on this new adventure."

The combined logos will appear on the First Team Men, Women and Next Gen jerseys in national competitions, while Jeep will be Juventus’ primary front-of-shirt sponsor for matches played in international tournaments.