After winning Front Office Sports' Most Innovative Teams award in August, Juventus has received another prestigious international accolade, winning the Best Growth Strategy category at the World Football Summit (WFS) presented by Deloitte. This is yet another tangible sign recognising the club's visionary approach to expanding its global footprint and its ability to connect with future generations of football fans and sports enthusiasts.

The award was given for the Zebras FC project, which in 2025 saw Juventus become the first professional club in the world to officially join the Kings League. Zebras FC reflects the Bianconeri identity through its name, colours, mascot Jay and the involvement of official ambassadors, including Luca Campolunghi, now president of the club.

The project has successfully blended football, entertainment and the creator economy, engaging Gen Z and Gen Alpha with original content, digital activations and interactive experiences.

The WFS Awards, established in 2016, celebrate professionals and organisations that advance football through innovation, leadership and purpose-driven impact. In 2024, Juventus received the WFS Award for Most Impactful Branding Initiative, and this year's award confirms the club's position as a global pioneer in shaping the future of the sport, while highlighting the club's commitment to pushing boundaries both on and off the pitch.