The Social Football Summit returned to the Allianz Stadium following the success of last year's edition, the first to be held in Turin. The event provided an opportunity for professionals from the Italian and international sports industry to meet, exchange ideas and explore the latest developments, with Juventus playing a leading role in discussions on education and innovation in stadium management.

The event welcomed 3,000 participants and over 200 Italian and international speakers, with a programme featuring nine stages and discussion areas, three of which were open to the public. More than 60 sessions, including panels, presentations and in-depth discussions, took place across the three public stages.

During the event, Juventus presented the International Executive Master in Systems Thinking for Sport & Entertainment, developed in collaboration with Politecnico di Torino, to industry professionals. Greta Bodino, Juventus Chief People, Culture & ESG Officer, and Stefano Corgnati, Rector of Politecnico di Torino, outlined the key features of a programme designed for professionals tasked with driving the evolution of the industry. The course aims to develop a new approach to management education, equipping future leaders with the skills to understand and navigate complexity.

The Allianz Stadium model was also in the spotlight, with Paolo Monguzzi speaking during the panel entitled "The Stadium Doesn't Stop at 90 Minutes". The venue's achievements were recognised with the SFS Stadium & Venue Excellence Award at the SFS Awards 2026 ceremony.

The award highlights the strategic role of the Allianz Stadium in developing a cutting-edge venue model: a dynamic stadium operating 365 days a year, contributing to the Club's profitability and diversifying the range of events it hosts.