Juventus Football Club president Andrea Agnelli expressed his satisfaction after putting pen to paper on an official partnership with United Nations agency UNESCO in Paris this morning.
The agreement will see the two organisations work together on a number of projects devised to combat the ills of social discrimination and racism.
Speaking in the French capital, Agnelli said: “Juventus Football Club has undertaken a strong commitment in the fight for inclusion and against discrimination. We are pleased to join UNESCO’s efforts because we consider this a priority in the social engagement of football.”
Alongside the club president was UNESCO Director-General Irina Bokova, who added: “Football has an incredible capacity to break down barriers and unite people everywhere. UNESCO is delighted to join forces with Juventus, one of the game’s giants, in the struggle against discrimination and in the effort to make more inclusive and just societies, in which all young women and men have the opportunity to shine.”
The new partnership will be inaugurated by next week’s UNESCO Cup, an exciting exhibition game to be contested by legends of Juventus and Real Madrid at Juventus Stadium in Turin.
The proceeds of the match will fund reintegration initiatives for child soldiers in Mali and the Central African Republic, providing access to literacy programmes, training in employable trades and participation in cultural, sporting and artistic events designed to rebuild their confidence and bring hope of a better future.
Juventus Football Club will also finance a ground-breaking research project examining the problems of racism and discrimination in sport. The results will be published in an official report aimed at providing governments and other stakeholders with insight and data on these phenomena. This document is due to be finalised by the end of 2015.
The club has already displayed its commitment to fighting discrimination and racism through its charity projects ‘Gioca Con Me’ (Play With Me) and ‘Un Calcio Al Razzismo’ (Kick Out Racism), both of which were presented at UNESCO’s headquarters by Andrea Agnelli on 6 March.
Read the full press release on UNESCO's website here.