Juventus Football Club and online sports betting company Bwin have today announced a partnership agreement for the upcoming 2013/14 campaign.
Bwin is the world’s leading name in online gambling and already has important associations with the likes of Bayern Munich, Manchester United and Real Madrid.
Speaking at the partnership’s unveiling in Chatillon, club CEO Giuseppe Marotta said: “This new partnership fits in with the internationalisation strategy that Juventus have been following for some time. Being alongside the other top teams in Europe is a particular point of pride and spurs us on to continue our work with even greater passion.”
BwinItaly CEO Francesco Gaziano was quick to echo Marotta’s delight: “We’re proud to be a partner of Juventus. They are one of the most successful football clubs and renowned across the world. Working with the most prestigious clubs is in line with our strategy which aims to offer our users premium playing experiences with unique content.”
The partnership will see Bwin enjoy publicity rights at Juventus Stadium and Juventus Training Center, as well as the provision of Bianconeri players for marketing campaigns.
They will also embark on special projects dedicated to the fans, fully integrated on the Bianconeri’s social and digital platforms, along with the development of combined activities both on and offline.
To celebrate the beginning of an exciting new union, the ‘Estate Bianconeri’ initiative, scheduled to run between Friday 12 July and Thursday 18 August, will offer two lucky supporters the opportunity to win their own season tickets for Bianconeri home games.
To stand a chance of winning, simply log on to www.bwin.it/juventus and place a bet of at least €10 on Antonio Conte’s men winning next season’s Scudetto or Coppa Italia. The two winners will be selected at random from the full list of participants.
Those attending Juventus’ pre-season preparations in Chatillon will be able to sign up for the competition from the BWIN Summer Village stand, which also offers plenty of other exciting initiatives for supporters to enjoy throughout their stay in Val d’Aosta.