Juventus Football Club has teamed up with Chicco to make Juventus Stadium an even more family-friendly environment.
Starting with the home game against Udinese on Saturday 15 October, a visit to the Bianconeri's home with children under three will be that much easier as Juventus Stadium has expanded its hospitality services to include Chicco products. Thanks to the agreement with the top baby retailer, families will be able to make use of high chairs, chair-mounted seats, bottle-warmers and children's games.
"Kids learn about themselves and develop through football," said Giorgio Ricci, Head of Global Partnership and Corporate Revenues at Juventus. "It feeds their passions, teaches them to trust themselves and helps them to overcome challenges, as they enjoy victories and accept defeats while always respecting the opponent.
"Providing the best stadium facilities possible has always been one of our main objectives and that's why we've chosen Chicco as the ideal partner to create a truly welcoming environment for families."
"Chicco and Juventus share many values like innovation and family welfare," added Marco Schiavon, Country Manager at Chicco for Italy, Spain and Portugal.
"We both work hard to promote sport, especially for young children, so it's a pleasure and an honour to be actively involved in this project.
"Chicco runs various initiatives benefiting parents and children to help them enjoy any experience fully – including going to a football stadium!"
The hospitality service at Juventus Stadium is just the first in a series of family-oriented initiatives that Juventus and Chicco will implement in the upcoming months focusing on the shared values of sport and play.