“We need to give ourselves realistic objectives in the current climate, which poses plenty of regulatory limitations: we must understand what our model is, what Serie A’s ultimate aim is and formulate a plan to remain competitive on an international level. Thinking that we can emulate other countries, because they have regulations which have in some way suited them can’t bring us on level terms with the other clubs.
“We need to try to innovate and give a precise definition to what we want to be. Think about where the top Italian, Spanish, English and German clubs were at the start of the new Millennium. Things have changed a lot since then, also because in 2006 Italian football failed to keep evolving following its glory years and we’ve since lost a lot of ground on the other major leagues. It’s now more difficult for Italian clubs to compete globally, not only in terms of turnover but also in developing models and planning in the medium to long term.
“If you take the strongest clubs historically in Spain or England, namely Real Madrid and Manchester United, or even the likes of Barcelona and Chelsea, they’ve all become significant forces in the game by taking full advantage of the last decade and they’re now genuine household names across the planet. This has the very clear effect of increasing the chances to monetise a plethora of activities from merchandising to online subscriptions and not merely the famous ticket office or pay per view.”