04 April 2017
On 16 January 2017, Juventus presented its new identity to the rest of the world, not simply in terms of its visual approach, but also a new philosophy, summed up by ‘Black and White and More’ – a holistic way of interacting with Bianconeri fans across the globe, whilst also reaching out to those people less familiar with the beautiful game.
Today, ‘Black and White and More’ has a fresh license to express its wide-ranging values during the Milan Design Week, FuoriSalone 2017 where it has its very own exhibition at Wallpaper* magazine’s Holy Handmade, located in the Mediateca Santa Teresa on Via della Moscova 28.
This represents another step towards the evolution of Juventus’ brand into a symbol of style with a global identity. Indeed, by positioning itself within Milan Design Week, Juventus has created a fresh and fascinating bond with a new community.
Juventus developed the theme of Wallpaper* magazine’s Holy Handmade, “reimagining ritual, reworking worship and reconsider the communal,” which, through its partnership with leading global brand consultancy Interbrand, offers an innovative interpretation of football: two precious, handmade, marble balls, one black and one white, with the club’s iconic new logo, made entirely of gold, mounted in the middle – the perfect imagery to sum up the ideas that led to the birth of Juventus’ new identity. In each project and each experience, football will always be the origin, never the end.
