In spring 2013 Juventus acquired a renewable 99-year lease for the Continassa Area from the Municipality of Turin, initiating a plan which comprises the development of six sites, the first of which, the club’s new headquarters, will welcome club staff from 17 July onwards. The other projects include the JTC (Juventus Training Center), the first-team training facility which will also house the Media Center; the new Juventus Head Office; the J-Hotel; the WINS – World International School, the Concept Store. A Power Station and the service infrastructure for the whole area will complete the development.
The project, coordinated by Studio Rolla and the Sintecna Studio team in Turin directed by Prof. Paolo Napoli, occupies an area of approximately 4,370 m2 and was built by Milan construction firm Impresa Pessina Costruzioni S.p.A. In parallel to this, urbanisation works were carried out over approximately 42,500 square meters of public areas for parking, green spaces and new roads. These works, to a value of about € 4.25 million, were carried out by Milan-based Pessina Costruzioni S.p.A.