In spring 2013 Juventus acquired a renewable 99-year lease for the Continassa Area from the Municipality of Turin, initiating a plan which comprises the development of six sites: the JTC (Juventus Training Center), the first-team training facility which will also house the Media Center; the new Juventus Head Office; the J-Hotel; the ISE International School; the Concept Store. A Power Station and the service infrastructure for the whole area will complete the development. The operational plan provides for the completion of all work by the end of June 2017.

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