You think of Juventus Women and you smile because they’ve won the Scudetto again. But that’s not normal. These women aren’t normal. They aren’t just good. They’re extraordinary. Fabulous. F4BULOUS.

It was a warm, late summer’s day on a pitch in the province of Turin when, for the very first time, Juventus Women took to the pitch for a Coppa Italia match. It was the start of the kind of story that gives you goosebumps every time you hear it.

Only four years have passed since that historic day, though it seems like many more. The strength of Juventus Women began to take shape, becoming consolidated as time wore on, and now its roots stretch deep. It’s become an identity – a brand. One synonymous with success.