On 8 September 2011, with a spectacular inauguration ceremony and the cutting of the ribbon by President Andrea Agnelli, Juventus presented its new stadium to the world. This was the moment in which all the efforts produced for over a decade materialised. In the late 90s and early 2000s, the idea of equipping the club with a modern and functional system took shape. It was an idea exclusively dedicated to football and to those who experience this sport in all its many aspects: by the fans, who thanks to the new structure will experience the thrill of being practically on the field; to families who will have a peaceful and safe environment with dedicated services for the little ones; and those who want to combine the pleasure of the game with business opportunities. The stages that marked the construction of the new stadium are manifold: in 2003 Juventus signed the deed of surface transfer with the Municipality of Turin, which ended with an addendum in May 2009. In these years the project developed, and it began to take shape in July 2009, when, after the site was handed over to the group of companies in charge, work began. They concluded two years later in July 2011. During the summer, the tests were carried out and on 3 September of the same year, the structure gained accessibility. Five days later, Juventus and its fans discovered their new home.